Rio Olympics 2016: ad campaign of UnipolSai Assicurazioni soon to be launched
On air starting 24 July, the new integrated campaign of UnipolSai includes two different commercials for the pre-Olympic period and the Olympic period.
Federica Pellegrini and the other athletes of Team Young Italy UnipolSai who qualified for Rio will be the protagonists of the commercial for the entire countdown phase to the Olympic Games.
UnipolSai Assicurazioni, the main sponsor of the Italian Olympic Team for the 2016 Olympics, presents the integrated campaign linked to the Rio Games, on air from 24 July to 22 August. The campaign will fit into a global brand strategy to emphasise the Company’s closeness to people and sport, and will be divided into two separate communication phases relating to the pre-Olympic and the Olympic periods.
The Rio Olympics 2016 represent the most prestigious international appointment in sports and, therefore, the most important event of the three-year agreement between UnipolSai and CONI, launched in January 2015.
UnipolSai is the main sponsor of the Italian Olympic Team at the Rio Games, as well as the creator and supporter of Team Young Italy UnipolSai, the team of young athletes, representatives of excellence and of the distinctive values of Italian sport in the world, created and launched at the beginning of 2015.
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