NEXT TO PEOPLE, NEXT TO YOU | 2017

The Unipol Group’s vision declares “We want to be a great Italian group, proud of its history, which knows how to be close to people and meet their needs, a market leader able to offer and receive trust, work competently, straightforwardly and fast, creating value for all stakeholders”.

This positioning represents a synthesis of the communication strategy implemented in recent years, with a Corporate Sponsorship Program and ad campaigns that has been expressing the various forms of “warm” family closeness.

To make positioning a recurring element in communication, one that shows the distinctive features of the Unipol Group and UnipolSai offer, it was decided to translate it into a memorable, coherent and inclusive claim, to univocally speak to all stakeholders:

Unipol Group. Next to everyday life

UnipolSai Assicurazioni. Next to people, next to you.

Five corporate announcements were created to communicate the new claim and strengthen the message of closeness:

• 3 ads for the insurance company UnipolSai;
• 2 ads for Unipol in its new group image, which, next to the insurance component, today also aims at enhancing new and important assets.

The concept stemming from closeness to people is also applied to companies.

The corporate communication ads are characterised by a coherent and recognisable graphic model, with photographic shots that reproduce sincere and genuine expressions of real life, spontaneous emotions: to make closeness credible avoiding the creation of a self-referential campaign.